Digital Marketing Analytics Services to Help You Track, Understand & Optimise

Digital Marketing Analytics

Turn marketing data into decisions you can act on.

Tiga Digital helps businesses build accurate analytics and tracking systems that show what is working, where customers are coming from and which marketing activity is driving meaningful results.

Data is only useful when you can trust it. We help make your tracking accurate, your reporting understandable and your marketing data genuinely useful for decision-making.
Accurate Tracking Measure the actions and conversions that matter to your business.
Clear Attribution Understand which channels, campaigns and journeys generate results.
Useful Reporting Turn complex data into clear dashboards and business insight.
Better Decisions Use reliable evidence to improve marketing performance and investment.

Why Analytics Matters

Move from guesswork to confident marketing decisions.

Marketing platforms can generate huge amounts of data, but that does not automatically mean you have useful information.

Incorrect tags, duplicated events, missing conversions and inconsistent attribution can make it difficult to understand what is genuinely driving enquiries, sales and revenue.

We create analytics frameworks that focus on the metrics and customer actions that matter to your business, giving you a clearer view of performance across your website and marketing channels.

What We Do

Analytics and tracking built around the customer journey.

From foundational GA4 and Google Tag Manager setup through to ecommerce measurement, funnels, platform integrations and dashboards, we create tracking systems that give you a clearer picture of marketing performance.

01

GA4 Configuration

Set up, audit and configure Google Analytics 4 so that traffic, engagement and conversions are measured consistently.

02

Google Tag Manager

Build and maintain clean GTM containers for reliable event, conversion and platform tracking.

03

Conversion Tracking

Track forms, calls, downloads, button clicks, purchases and the actions that represent genuine commercial value.

04

Ecommerce Analytics

Measure product views, cart activity, checkout behaviour, transactions and revenue across the ecommerce journey.

05

Platform Integration

Connect analytics with platforms such as Google Ads, Search Console, Shopify, Meta and CRM systems where appropriate.

06

Dashboards & Reporting

Build clear Looker Studio and GA4 reporting that helps stakeholders understand performance without getting lost in raw data.

Our Analytics Process

From tracking audit to reliable business insight.

01

Audit

Review your current GA4, GTM, conversion tracking, integrations and data quality.

02

Measurement Plan

Define the customer actions, conversions and performance metrics that matter to the business.

03

Implementation

Configure tags, events, conversions, integrations and analytics settings correctly.

04

Validation

Test the implementation and identify duplicate, missing or inconsistent tracking.

05

Insight

Turn the resulting data into reporting, analysis and actions that can improve performance.

Reporting & Visibility

See what is happening without drowning in data.

Good analytics should make performance easier to understand, not more complicated. We organise data around the questions your business actually needs to answer.

Dashboards and reports can bring together acquisition, conversions, ecommerce performance and customer behaviour so teams can see the bigger picture more quickly.

Looker Studio Dashboards Create clear visual reporting for the metrics that matter most.
Funnel Analysis Understand where users progress, hesitate or leave the journey.
Channel Performance Compare traffic, conversions and outcomes across marketing channels.
Actionable Insight Move beyond reporting numbers towards identifying what should happen next.

Built Around Business Performance

Measure what matters, not simply what is easy to count.

Page views and sessions can be useful, but they rarely tell the whole story.

Our approach connects analytics with meaningful actions such as leads, transactions, revenue and customer journeys so reporting stays focused on commercial performance.

  • Lead and conversion measurement Understand which activity generates valuable enquiries and outcomes.
  • Ecommerce revenue tracking Measure transactions and revenue across products, campaigns and channels.
  • Customer journey visibility Identify the interactions and drop-off points that shape conversion.
  • Performance-led optimisation Use behaviour and conversion data to identify opportunities for improvement.

Analytics Packages

Choose the level of analytics support your business needs.

Start with a reliable measurement foundation, build a more advanced multi-platform setup, or add ongoing analysis and tracking support.

Foundation

Analytics Essentials

£450 ONE-OFF

For businesses that need GA4, Tag Manager and core conversion tracking set up correctly.

  • GA4 setup or audit
  • Google Tag Manager configuration
  • Key event and conversion tracking
  • Search Console integration
  • Google Ads integration
  • 1 performance dashboard
  • Final report and walkthrough
Ongoing

Analytics Performance Support

£400 PCM

For businesses that want ongoing insight, tracking maintenance and performance analysis.

  • Monthly performance reporting
  • Tracking maintenance
  • New event configuration
  • Quarterly strategy review
  • CRO insight from behavioural data
  • Dashboard management
  • Monthly check-in call

Analytics support without unnecessary complexity.

Choose a one-off implementation where you simply need your measurement foundations fixed, or add ongoing support when regular analysis and tracking maintenance will create additional value.

One-off setup options Essentials and Advanced are fixed setup projects rather than ongoing retainers.
Ongoing support is optional Monthly Analytics Performance Support is available when you want continued reporting, maintenance and insight.
Custom work available More complex requirements such as advanced integrations, server-side tagging or bespoke measurement can be scoped separately.

Make Your Data Work Harder

Ready to get a clearer view of your marketing performance?

Tell us what you are trying to measure, what is currently in place and where you need better visibility. We’ll help you build analytics that supports better business decisions.

Talk to Tiga Digital

FAQs

Analytics Package Details

Clear analytics support for different levels of complexity.

Whether you need your measurement foundations fixed, a more advanced implementation, or ongoing support, each package is designed around reliable tracking and useful business insight.

Foundation

Analytics Essentials

£450 ONE-OFF

For businesses that need the core analytics, tag management and conversion tracking foundations set up correctly.

Reliable measurement foundations GA4, GTM, conversions and reporting configured correctly.
  • GA4 setup or audit
  • Google Tag Manager configuration
  • Core conversion tracking
  • Search Console integration
  • Google Ads integration
  • 1 performance dashboard
  • Testing and validation
Get Started →
See full package details

Perfect for

  • Small and growing businesses
  • Websites with limited or unreliable tracking
  • Businesses moving to GA4 or reviewing an existing setup
  • Lead-generation websites needing clearer conversion data

Analytics setup

  • Google Analytics 4 setup or account audit
  • Google Tag Manager setup or review
  • GA4 property and data stream configuration
  • Basic account and data quality review
  • Internal and referral traffic checks where relevant
  • Search Console integration
  • Google Ads integration where applicable

Conversion tracking

  • Key lead and conversion event setup
  • Form submission tracking
  • Phone or email click tracking where relevant
  • Key button or CTA tracking
  • Conversion configuration within GA4

Reporting

  • 1 core performance dashboard
  • Traffic and acquisition reporting
  • Conversion reporting
  • Basic channel performance visibility

Testing & handover

  • Tag and event testing
  • Conversion validation
  • Final tracking review
  • Summary of implementation completed
  • Walkthrough of the finished setup
Ongoing

Analytics Performance Support

£400 PCM

For businesses that want continued analytics maintenance, reporting, insight and performance support.

Ongoing insight and maintenance Keep tracking reliable and turn data into regular actions.
  • Monthly performance analysis
  • Tracking maintenance
  • New event configuration
  • Dashboard management
  • CRO and journey insight
  • Quarterly strategic review
  • Monthly check-in call
Talk to Us About Ongoing Support →
See full package details

Perfect for

  • Businesses with an established analytics setup
  • Marketing teams that need ongoing reporting support
  • Ecommerce businesses monitoring customer behaviour
  • Businesses regularly launching new campaigns or website features

Monthly analytics management

  • Monthly analytics health review
  • GA4 and GTM tracking maintenance
  • Monitoring of key conversions and events
  • Investigation of tracking anomalies
  • New event setup where required
  • Tag updates for website changes

Reporting & insight

  • Monthly performance reporting
  • Channel performance analysis
  • Conversion performance analysis
  • Ecommerce performance analysis where applicable
  • Customer journey and funnel observations
  • Identification of notable performance changes

Dashboard management

  • Ongoing dashboard maintenance
  • Updates to reporting views
  • Addition of relevant metrics where required
  • Data-source troubleshooting

Performance improvement

  • CRO insight based on behavioural data
  • Landing-page performance observations
  • Funnel drop-off insight
  • Recommendations based on customer behaviour
  • Support for measurement of new campaigns and initiatives

Support

  • Email support
  • Monthly check-in call
  • Quarterly strategic review
  • Ad hoc analytics troubleshooting within scope

More complex analytics requirements can be scoped separately.

Requirements such as server-side tagging, complex CRM integrations, bespoke data-layer development, multi-domain measurement or specialist ecommerce implementations may require additional development and will be quoted separately based on the complexity of the project.