
Digital Marketing Analytics Services to Help You Track, Understand & Optimise
Data is powerful — but only if you know how to use it. With the right analytics setup, you can move from guesswork to confident, data-informed decisions.
Unlock Clarity in Your Marketing Performance
With the right analytics setup, you can move from guesswork to confident, data-informed decisions. At Tiga Digital, we help businesses track what matters, understand what’s working, and optimise every touchpoint for better performance.
Whether you're just getting started with Google Analytics 4 or looking to build advanced dashboards and attribution models, our analytics services give you the insight and clarity you need to grow.
Partner with Us to Make Your Data Work Harder
We go beyond basic reporting to deliver real visibility into your marketing and customer journey. From initial setup to customised dashboards and reporting frameworks, we help you see the full picture — and act on it.
Our team ensures your tracking is accurate, your data is clean, and your reporting is aligned with your business goals. Whether you're measuring lead quality, sales attribution, or campaign performance across channels, we make your data useful — not just visible.
Ready to Make Smarter Marketing Decisions?
Choose the Analytics package that matches your current needs — and gain the clarity, confidence, and insight to take your marketing further.
FAQs
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Definitely. We break things down into clear, business-focused insights — no jargon. Plus, all packages include a walkthrough call, and we can record custom video explainers so you and your team know exactly how to interpret and use your reports.
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Yes. We create clean, visual dashboards in Looker Studio (formerly Data Studio) or within GA4’s Explore reports — depending on your preferences. These help you easily track traffic, conversions, user behaviour, and more. Essentials includes 1 dashboard; Advanced includes 2 custom dashboards.
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Absolutely. We’ll set up conversion tracking across platforms and ensure your Google Ads, Meta Ads, and any UTM-tagged campaigns are properly attributed in GA4. This is included in both packages, with deeper integration in the Advanced option.
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Yes. In the Advanced setup, we configure Enhanced Ecommerce tracking in GA4 so you can monitor product views, cart actions, purchases, and revenue — and identify where users drop off in the funnel.
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Yes. If you’ve got an existing setup that’s not working properly, we’ll audit, clean, and rebuild it as part of either package. We’ve seen it all — from duplicate tags to missing events — and we’ll make sure your data is accurate and actionable.
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Absolutely. If you need something unique — like server-side tagging, advanced attribution modelling, or analytics tied to a specific campaign or CRM — we’re happy to scope out a custom project to fit your needs.
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Essentials is perfect for service-based or lead-gen businesses that need GA4, Tag Manager, and basic event tracking set up correctly. Advanced includes ecommerce tracking, CRM integrations, enhanced reporting, and deeper funnel insights — ideal for more complex sites or marketing teams that rely heavily on data.
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Yes, you will have a dedicated point of contact from our team who will guide you through the entire onboarding process. This person will be your main point of communication for all questions and updates during setup. Once your campaigns are launched, you will continue to have a dedicated account manager who will be responsible for the ongoing management, optimization, and reporting of your SEO campaigns, ensuring consistent and personalized support.
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Yes — with your approval. We can implement technical and on-page SEO changes directly to your site if you grant us access, or we can provide clear, step-by-step guidance for your developer to follow. For most clients, especially those on the Grow and Scale packages, we handle implementation to save time and ensure accuracy.
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Not necessarily. Our one-off setup packages are designed to give you a complete, reliable foundation. But if you want regular insight, performance reviews, or help managing new tracking needs as your business evolves, our monthly support plan ensures your data stays clean, accurate, and useful.
Digital Marketing Analytics Services
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Analytics Essentials Setup £450 (one-off)
✅ Perfect for businesses that need a clean, professional GA4 and Tag Manager setup.
✅ Best for: small businesses, lead gen sites, or anyone who’s never trusted their tracking.
What’s included:
Google Analytics 4 setup or audit
Google Tag Manager setup & container configuration
Key event tracking: form submissions, button clicks, downloads
Google Search Console + Google Ads integration
Basic goal setup (e.g. contact form conversions)
1 x performance dashboard (Looker Studio)
Final report + walkthrough call
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Advanced Analytics Setup – £850 (one-off)
✅ Best for: ecommerce, SaaS, multi-channel brands, or anyone needing full-funnel visibility.
✅ A complete, multi-touchpoint setup for businesses with ecommerce, CRMs, or multiple platforms.
What’s included:
Everything in Essentials Setup, plus:
Ecommerce tracking (GA4 enhanced ecommerce)
Custom events & custom dimensions/metrics
CRM or platform integration (e.g. HubSpot, Shopify, Meta Ads, etc.)
Funnel tracking and drop-off reporting
2 x custom dashboards (Looker Studio or GA4 Explore)
Cross-domain tracking (if needed)
Training & strategy call
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Analytics Performance Support (£400 PCM)
✅ Optional Add-On
✅ Optional add-on for Starter or Advanced setup clients — or bundle with SEO/PPC retainers.
✅ For businesses that want actionable insights, not just raw data.
What’s included:
Monthly performance report + insights (traffic, goals, engagement, etc.)
Ongoing tracking maintenance (e.g. new events, broken tags)
Quarterly strategy review
CRO insights based on behaviour and funnel data
Dashboard management and iterations
Email support + one check-in call/month (30 mins)