Digital Marketing Analytics Services to Help You Track, Understand & Optimise
Digital Marketing Analytics
Turn marketing data into decisions you can act on.
Tiga Digital helps businesses build accurate analytics and tracking systems that show what is working, where customers are coming from and which marketing activity is driving meaningful results.
Why Analytics Matters
Move from guesswork to confident marketing decisions.
Marketing platforms can generate huge amounts of data, but that does not automatically mean you have useful information.
Incorrect tags, duplicated events, missing conversions and inconsistent attribution can make it difficult to understand what is genuinely driving enquiries, sales and revenue.
We create analytics frameworks that focus on the metrics and customer actions that matter to your business, giving you a clearer view of performance across your website and marketing channels.
What We Do
Analytics and tracking built around the customer journey.
From foundational GA4 and Google Tag Manager setup through to ecommerce measurement, funnels, platform integrations and dashboards, we create tracking systems that give you a clearer picture of marketing performance.
GA4 Configuration
Set up, audit and configure Google Analytics 4 so that traffic, engagement and conversions are measured consistently.
Google Tag Manager
Build and maintain clean GTM containers for reliable event, conversion and platform tracking.
Conversion Tracking
Track forms, calls, downloads, button clicks, purchases and the actions that represent genuine commercial value.
Ecommerce Analytics
Measure product views, cart activity, checkout behaviour, transactions and revenue across the ecommerce journey.
Platform Integration
Connect analytics with platforms such as Google Ads, Search Console, Shopify, Meta and CRM systems where appropriate.
Dashboards & Reporting
Build clear Looker Studio and GA4 reporting that helps stakeholders understand performance without getting lost in raw data.
Our Analytics Process
From tracking audit to reliable business insight.
Audit
Review your current GA4, GTM, conversion tracking, integrations and data quality.
Measurement Plan
Define the customer actions, conversions and performance metrics that matter to the business.
Implementation
Configure tags, events, conversions, integrations and analytics settings correctly.
Validation
Test the implementation and identify duplicate, missing or inconsistent tracking.
Insight
Turn the resulting data into reporting, analysis and actions that can improve performance.
Reporting & Visibility
See what is happening without drowning in data.
Good analytics should make performance easier to understand, not more complicated. We organise data around the questions your business actually needs to answer.
Dashboards and reports can bring together acquisition, conversions, ecommerce performance and customer behaviour so teams can see the bigger picture more quickly.
Built Around Business Performance
Measure what matters, not simply what is easy to count.
Page views and sessions can be useful, but they rarely tell the whole story.
Our approach connects analytics with meaningful actions such as leads, transactions, revenue and customer journeys so reporting stays focused on commercial performance.
- Lead and conversion measurement Understand which activity generates valuable enquiries and outcomes.
- Ecommerce revenue tracking Measure transactions and revenue across products, campaigns and channels.
- Customer journey visibility Identify the interactions and drop-off points that shape conversion.
- Performance-led optimisation Use behaviour and conversion data to identify opportunities for improvement.
Client Success
Analytics is most valuable when it supports real growth.
See how measurement, performance data and wider digital marketing strategy have supported commercial growth across ecommerce, retail and B2B businesses.
Specialist Cycling Ecommerce
Integrated ecommerce measurement and performance marketing helped support significant growth across paid and organic channels.
Luxury Fashion Retail
Data-led digital marketing and ecommerce performance management across a premium retail environment.
Construction & Building Materials
Commercial performance measurement supporting a broader B2B acquisition and digital growth strategy.
Analytics Packages
Choose the level of analytics support your business needs.
Start with a reliable measurement foundation, build a more advanced multi-platform setup, or add ongoing analysis and tracking support.
Analytics Essentials
For businesses that need GA4, Tag Manager and core conversion tracking set up correctly.
- GA4 setup or audit
- Google Tag Manager configuration
- Key event and conversion tracking
- Search Console integration
- Google Ads integration
- 1 performance dashboard
- Final report and walkthrough
Advanced Analytics
For ecommerce, SaaS and multi-channel businesses needing deeper measurement and funnel visibility.
- Everything in Essentials
- Ecommerce tracking
- Custom events and dimensions
- CRM or platform integration
- Funnel and drop-off reporting
- 2 custom dashboards
- Cross-domain tracking where required
Analytics Performance Support
For businesses that want ongoing insight, tracking maintenance and performance analysis.
- Monthly performance reporting
- Tracking maintenance
- New event configuration
- Quarterly strategy review
- CRO insight from behavioural data
- Dashboard management
- Monthly check-in call
Analytics support without unnecessary complexity.
Choose a one-off implementation where you simply need your measurement foundations fixed, or add ongoing support when regular analysis and tracking maintenance will create additional value.
Make Your Data Work Harder
Ready to get a clearer view of your marketing performance?
Tell us what you are trying to measure, what is currently in place and where you need better visibility. We’ll help you build analytics that supports better business decisions.
Talk to Tiga DigitalFAQs
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Definitely. We break things down into clear, business-focused insights — no jargon. Plus, all packages include a walkthrough call, and we can record custom video explainers so you and your team know exactly how to interpret and use your reports.
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Yes. We create clean, visual dashboards in Looker Studio (formerly Data Studio) or within GA4’s Explore reports — depending on your preferences. These help you easily track traffic, conversions, user behaviour, and more. Essentials includes 1 dashboard; Advanced includes 2 custom dashboards.
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Absolutely. We’ll set up conversion tracking across platforms and ensure your Google Ads, Meta Ads, and any UTM-tagged campaigns are properly attributed in GA4. This is included in both packages, with deeper integration in the Advanced option.
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Yes. In the Advanced setup, we configure Enhanced Ecommerce tracking in GA4 so you can monitor product views, cart actions, purchases, and revenue — and identify where users drop off in the funnel.
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Yes. If you’ve got an existing setup that’s not working properly, we’ll audit, clean, and rebuild it as part of either package. We’ve seen it all — from duplicate tags to missing events — and we’ll make sure your data is accurate and actionable.
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Absolutely. If you need something unique — like server-side tagging, advanced attribution modelling, or analytics tied to a specific campaign or CRM — we’re happy to scope out a custom project to fit your needs.
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Essentials is perfect for service-based or lead-gen businesses that need GA4, Tag Manager, and basic event tracking set up correctly. Advanced includes ecommerce tracking, CRM integrations, enhanced reporting, and deeper funnel insights — ideal for more complex sites or marketing teams that rely heavily on data.
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Yes, you will have a dedicated point of contact from our team who will guide you through the entire onboarding process. This person will be your main point of communication for all questions and updates during setup. Once your campaigns are launched, you will continue to have a dedicated account manager who will be responsible for the ongoing management, optimization, and reporting of your SEO campaigns, ensuring consistent and personalized support.
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Yes — with your approval. We can implement technical and on-page SEO changes directly to your site if you grant us access, or we can provide clear, step-by-step guidance for your developer to follow. For most clients, especially those on the Grow and Scale packages, we handle implementation to save time and ensure accuracy.
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Not necessarily. Our one-off setup packages are designed to give you a complete, reliable foundation. But if you want regular insight, performance reviews, or help managing new tracking needs as your business evolves, our monthly support plan ensures your data stays clean, accurate, and useful.
Analytics Package Details
Clear analytics support for different levels of complexity.
Whether you need your measurement foundations fixed, a more advanced implementation, or ongoing support, each package is designed around reliable tracking and useful business insight.
Analytics Essentials
For businesses that need the core analytics, tag management and conversion tracking foundations set up correctly.
- GA4 setup or audit
- Google Tag Manager configuration
- Core conversion tracking
- Search Console integration
- Google Ads integration
- 1 performance dashboard
- Testing and validation
Advanced Analytics
For ecommerce, SaaS and multi-channel businesses that need deeper customer journey, revenue and platform measurement.
- Everything in Analytics Essentials
- Enhanced ecommerce tracking
- Custom events and dimensions
- CRM or platform integration
- Funnel and drop-off analysis
- Cross-domain tracking where required
- 2 custom dashboards
- Advanced validation
Analytics Performance Support
For businesses that want continued analytics maintenance, reporting, insight and performance support.
- Monthly performance analysis
- Tracking maintenance
- New event configuration
- Dashboard management
- CRO and journey insight
- Quarterly strategic review
- Monthly check-in call
More complex analytics requirements can be scoped separately.
Requirements such as server-side tagging, complex CRM integrations, bespoke data-layer development, multi-domain measurement or specialist ecommerce implementations may require additional development and will be quoted separately based on the complexity of the project.