PPC Management Packages to Help Your Business Grow, Scale & Dominate

Whether you're launching your first campaign or scaling to outperform the competition, our expert-led PPC solutions are built to match your ambition and drive real results.

Unlock Your Business Growth

PPC (pay per click) allows your business to reach potential customers at the precise moment they're searching for what you offer. By strategically placing your ads on search results pages, partner websites, and even within apps and videos, you can increase brand visibility, drive targeted traffic to your website, generate valuable leads, and ultimately boost sales. Whether you're looking to attract local customers or expand your reach globally, PPC offers a versatile and measurable way to connect with your ideal audience and achieve your business objectives.

Partner with Us to Achieve Your PPC Success

We provide comprehensive PPC management services designed to take the complexity out of online advertising and deliver tangible results for your business. Our expert team works as an extension of yours, handling everything from initial campaign setup and meticulous keyword research to compelling ad creation and continuous performance monitoring.

We strategically target your ideal customers, optimize your budget for maximum impact, and provide transparent reporting so you can see exactly how your investment is driving growth. By leveraging our expertise, you can focus on running your business while we ensure your Google Ads campaigns are performing optimally and contributing directly to your success.

PPC Solutions built to match your Ambitions

Our PPC management packages are designed to cater to businesses at every stage of their online growth.

PPC Starter: provides a solid starting point for those new to PPC or with limited budgets, establishing essential campaign structures and initial optimization.

PPC Grow: package is ideal for companies looking to scale their existing campaigns, reach a wider audience, and implement more advanced strategies for increased leads and sales.

PPC Scale: is tailored for established businesses aiming for market leadership and significant ROI, offering comprehensive management, advanced tactics, and dedicated support for maximum impact.

Choose the package that aligns with your current goals and let us drive targeted traffic and tangible results for your business.

Talk to us about PPC Management

Tiga Digital has met all of the requirements to be a Google Partner.

Experts in Paid Search, SEO & Conversion Optimisation.

FAQs

  • The results you can expect will vary depending on factors such as your industry, competition, budget, website quality, and the specific goals of your campaigns. However, our aim is to deliver tangible improvements, including increased website traffic from qualified leads, a higher conversion rate (whether that's sales, leads, or other desired actions), and a strong return on your advertising investment (ROI). We continuously monitor and optimize campaigns to maximize performance, but it's important to understand that achieving significant results takes time and ongoing effort.

  • We believe in a collaborative approach and value your input. You will have full transparency into your Google Ads account and the performance of your campaigns. We will regularly communicate our strategies, provide detailed reports, and seek your feedback on key decisions, such as ad copy and targeting. While we handle the day-to-day management and optimization, you remain in control of your budget and overall objectives.

  • While you may start to see some initial traffic and impressions relatively quickly after launching your campaigns, it typically takes a few weeks to gather sufficient data for meaningful optimization and to start seeing more significant results, such as conversions. The first 1-3 months are often focused on testing, learning, and refining the campaigns for optimal performance. Long-term success requires ongoing monitoring and adjustments.

  • The Google Ads budget is separate and paid directly to Google by you. We will work with you to recommend an appropriate daily or monthly budget based on your goals and our strategic plan. While we don't directly handle those funds, we will continuously monitor your budget's performance and advise on adjustments to maximize your ROI within your allocated spend.

  • The onboarding process typically takes between 5 to 10 business days from the time you sign up and provide us with the necessary access and information. This timeframe allows us to have a thorough consultation, develop a tailored strategy, build your initial campaigns, and finalize the launch plan. The exact duration can depend on the complexity of your account and how quickly we receive the required details. Our goal is to get your campaigns live and performing effectively as efficiently as possible.

  • We utilize Google Ads conversion tracking, Google Analytics, and potentially other tracking tools to monitor key performance indicators (KPIs) relevant to your business goals. Our regular reports will typically include metrics such as impressions, clicks, click-through rate (CTR), cost-per-click (CPC), conversions, cost-per-conversion (CPA), and return on ad spend (ROAS). We provide clear and concise reports on a [Your Reporting Frequency - e.g., weekly, bi-weekly, monthly] basis, along with insights and recommendations for ongoing optimization.

  • To get started, you'll typically need to provide us with information about your business goals, target audience, and any specific keywords or services you're already focusing on. We'll also require access to your existing Google Ads account (if you have one) or we'll guide you through the setup process. Additionally, we'll need access to your website and may ask for insights into your sales process and conversion goals to ensure accurate tracking. Clear communication and timely provision of this information will help expedite the onboarding process.

  • Yes, you will have a dedicated point of contact from our team who will guide you through the entire onboarding process. This person will be your main point of communication for all questions and updates during setup. Once your campaigns are launched, you will continue to have a dedicated account manager who will be responsible for the ongoing management, optimization, and reporting of your PPC campaigns, ensuring consistent and personalized support.

PPC Management Packages

  • PPC Starter (£450 PCM)

    ✅ Designed for businesses that are new to Google Ads or have limited budget and want to establish a basic online presence.

    ✅ Ideal for local businesses or startups

    ✅ Focused on generating initial leads or sales

    PPC Account Setup & Initial Configuration:

    Account setup or audit (if existing)

    1x Search campaign (up to 10 ad groups)

    Initial Keyword research & negative keywords

    Ad Copy creation (up to 3 ads per group)

    Conversion tracking setup (website form submissions, phone calls)

    Implementing Ad Extensions (eg sitelink extensions, call extension, location extensions)

    Basic Audience Targeting (eg location targeting)

    Monthly PPC Management:

    Monthly performance reporting (monthly summary of key metrics like clicks, impressions, conversions, cost-per-conversion)

    Ad copy performance review & optimisations

    Budget monitoring & adjustments

    Up to £1,000 ad spend managed

    Support:

    Email Support

    Monthly Check-in Call (20mins)

  • PPC Grow (£850 PCM)

    ✅ Ideal for businesses looking to scale their Google Ads performance and reach a wider audience.

    ✅ builds upon the Foundation package with more in-depth optimization and features.

    ✅ More advanced targeting & multiple campaigns

    What’s included:

    Everything in Foundation, plus:

    Shopping Ads (if ecommerce)

    Setup and optimization of Google Shopping campaigns: For e-commerce clients, the "Grow Your Business" package we'll connect your product feed to Google Merchant Center and structure your campaigns to effectively showcase your products. Basic feed optimization will be included to improve product visibility and ad performance, laying the groundwork for increased online sales.

    Enhanced Campaign Strategy: Development of more sophisticated campaign structures (e.g., multiple search campaigns targeting different product/service categories or customer segments).

    In-depth Keyword Research: Expansion of keyword lists (up to 50-75 keywords), including long-tail keywords and negative keyword implementation.

    Advanced Ad Copy Optimization: A/B testing of ad copy to improve click-through rates and conversion rates. Implementation of dynamic keyword insertion (DKI) where appropriate.

    Advanced Conversion Tracking: Setting up more complex conversion tracking (e.g., e-commerce tracking, specific goal tracking in Google Analytics).

    Advanced Ad Extensions: Implementation of a wider range of ad extensions (e.g., price extensions, promotion extensions, structured snippets).

    Audience Targeting & Retargeting: Implementation of custom audiences, lookalike audiences, and basic retargeting campaigns to re-engage website visitors. Enhanced conversion tracking (e.g. lead quality)

    Bid Optimization Strategies: Utilizing more advanced bidding strategies (e.g., Target CPA, Target ROAS) based on performance data.

    Monthly Management:

    Monthly performance reporting

    Monthly Strategy Meetings (30-45 mins)

    Regular keyword expansion and negative keyword refinement.

    Frequent performance monitoring and proactive adjustments.

    Regular keyword expansion and negative keyword refinement.

    Ongoing ad copy testing and optimization.

    Analysis of search terms and implementation of relevant negatives.

    Detailed performance reporting with insights and recommendations.

    Up to £5,000 ad spend managed

    Support:

    Email and phone support.

    Monthly in-depth strategy & performance review call (e.g., 30-45 minutes).

  • PPC Scale (£1,650)

    ✅ Premium package for businesses aiming for aggressive growth and market leadership

    ✅ Comprehensive management, advanced strategies, and dedicated support.

    ✅ Multichannel, high-budget campaigns with tight optimisation

    What’s included:

    Everything in Grow, plus:

    Comprehensive Campaign Strategy: Development of highly customized and complex campaign structures, potentially including Shopping campaigns, Display campaigns, and Video campaigns in addition to Search.

    Extensive Keyword Research: Thorough and ongoing keyword research, including competitor analysis and identification of niche opportunities (100+ keywords and continuous expansion).

    Highly Advanced Ad Copy: Sophisticated ad copy strategies, including responsive search ads, personalized ad messaging, and advanced A/B testing methodologies.

    Full-Funnel Conversion Tracking: Tracking micro-conversions and analyzing the entire customer journey to optimize for maximum ROI.

    All Available Ad Extensions: Utilizing every relevant ad extension to maximize ad visibility and engagement.

    Advanced Audience Segmentation & Personalization: Creation of highly granular audience segments and implementation of personalized ad experiences.

    Advanced Bidding & Automation: Leveraging advanced bidding algorithms, automated rules, and scripts to optimize performance at scale.

    Integration with Other Marketing Platforms: Collaboration and potential integration with other marketing channels (e.g., Google Analytics, CRM).

    Landing Page Optimization Recommendations: Providing insights and recommendations to improve landing page conversion rates.

    Monthly Management:

    Daily performance monitoring and proactive optimization.

    Continuous keyword and search term analysis for maximum efficiency.

    Rigorous ad copy testing and refinement based on detailed data.

    In-depth analysis of user behavior and optimization of targeting and bidding.

    Comprehensive performance reporting with detailed analysis, strategic insights, and future recommendations.Multi-Channel campaigns (Search, Display, YouTube, Remarketing)

    Dynamic Search Ads & Performance Max

    Custom dashboards

    Competitor tracking & bid strategy adjustments

    Up to £15,000 ad spend managed

    Support:

    Regular strategic review meetings (e.g., fortnightly & ad hoc depending on needs).