Zero to #1 in Google's AI Overview in 30 Days: How We Ranked a Brand New Site

Intent-first content + AI-optimised formatting + conversion copy—can get you on the map fast.

Introduction: The SEO Challenge That Every Business Faces

When launching a new website—whether you’re in SaaS, ecommerce, education, healthcare, legal services or anything in between—your biggest obstacle is visibility. Google doesn’t trust you (yet). You have zero backlinks, no domain authority, and little to no traffic.

But what if you could rank #1 organically and land in Google’s new AI Overview—in your first month online?

That’s exactly what we did for Chemistry Tutor Online.

In this post, I’ll walk you through exactly how we did it—so you can apply the same methodology to any B2B or B2C site.

Whether you sell software, services, courses, or products, this blog is your blueprint for early SEO traction without needing years of content or a massive link-building budget.

Step 1: Start with Search Intent, Not Keywords

We didn’t start with keyword tools. We started by asking:

What is the customer Googling in their moment of need?

In this case, the audience was an overwhelmed A-Level Chemistry student. But the principle is universal: great SEO starts by identifying the emotional and practical intent behind a search.

For example:

• A B2B software buyer might Google: “how to get stakeholder buy-in for new CRM”

• A consumer might search: “best mattress for back pain UK”

• A student might search: “how to stay motivated to revise chemistry”

We analysed these moments using:

• Google autocomplete

• Reddit, forums, and Quora

• “People Also Ask” boxes

• Ahrefs / SEMrush for validation

This surfaced our high-value target phrase:

“Finding motivation to study A-Level Chemistry”

It was specific, low competition, and high intent—the perfect combo.

Step 2: Craft Content That Speaks to Emotion and Solves a Problem

Too many blogs go straight into listicles or fluff. We focused instead on:

• Addressing the user’s pain point right at the top

• Acknowledging emotional context (“You’re behind, overwhelmed, and wondering if it’s too late”)

• Providing practical, expert-led steps for moving forward

This structure works for any industry. Whether you're targeting business buyers, health-conscious consumers, or frustrated DIYers—the principle is the same:

Understand their mindset. Solve their problem. Prove you're worth listening to.

Step 3: Structure the Content for Google’s AI Overview

This is where things get technical—and powerful.

Google’s AI Overview (part of the Search Generative Experience) pulls content from live web pages to generate instant summaries.

To be featured, you need:

Concise, structured answers early in the article

• Imperative language (e.g., “Create a plan”, “Incorporate techniques”)

• Natural language matching search queries

• Semantic richness—using varied but related phrasing around your topic

Here’s what Google pulled from our blog (verbatim):

“To stay motivated while studying A-level chemistry, create a structured study plan, understand the 'why' behind your studies, and incorporate active learning techniques…”

That opening paragraph was designed not just for readers, but for machine summarisation.

This matters across industries. AI Overviews are becoming the most valuable space in search—and structured, well-formatted content is how you claim it.

Step 4: On-Page SEO That’s Subtle But Strategic

No keyword stuffing. Just well-placed, search-friendly elements:

• Title: “How to Find Motivation to Study A-Level Chemistry – And Actually Stick With It”

• Slug: /motivation-to-study-a-level-chemistry

• Meta Title: Matches query, stays within 60 characters

• Meta Description: Emotionally engaging + keyword aligned

• Image alt text: Optimised with intent-relevant descriptions

• Bold subheadings (not H2s) for AI parsing and compatibility

We also internally linked to related pages (e.g., revision strategies, tuition offerings) to boost crawlability.

These are foundational tactics that apply to any sector.

Step 5: Write Like a Consultant, Not a Blogger

The tone was practical, expert, and empathetic. Not “chatty”, not “salesy”, and not robotic.

Key copy techniques we used:

• Storytelling to mirror the user’s experience

• Direct second-person language (“You’re feeling behind, we get it.”)

• Actionable frameworks (study plans, reward systems, mindset shifts)

• Micro-conversion nudges:
  “Download the checklist”
  “Book a 15-minute call”
  “Explore related tips”

We treated the blog like a mini landing page, not just a traffic sponge. That’s why it converts.

Step 6: Timing + Indexing Strategy for Early Wins

Timing was everything.

We launched the blog during peak exam season—when search volume for student motivation queries spikes. In your industry, the equivalent might be:

• Financial year-end for B2B accounting

• January for fitness or wellness products

• Q4 for ecommerce gifting guides

After publishing, we:

• Requested indexing via Google Search Console

• Submitted to Discover via feed

• Shared it in relevant forums, niche communities, and social groups

• Linked from high-traffic internal pages

It was indexed in 3 days, started ranking in a week, and was in AI Overview by Day 21.

Step 7: No Backlinks, No DA, No Problem

Here’s the magic: this site had:

• Zero backlinks

• Zero domain authority

• A brand-new domain

But we still outranked major education publishers and resource sites.

Why?

Because Google now prioritises relevance, clarity, and structure over brute link-building—especially in AI summaries and long-tail queries.

That’s a game-changer for:

• New product launches

• Early-stage SaaS tools

• Local service providers

• Niche ecommerce brands

Step 8: Conversion Built Into the Page

Ranking is great. But ranking + results? That’s ROI.

We added:

• A sticky CTA to book a consultation

• Trust-building copy about the tutor’s Cambridge credentials

• Social proof

• Clean, uncluttered page layout

The result?
Within days of the blog hitting position #1, enquiries started coming in.

That’s organic content turning into pipeline—with no ad spend.

Step 9: Your CMS —It Doesn’t Matter If You Know How to Use It

With careful configuration, it worked beautifully.

We:

• Created clean URL slugs

• Manually added title tags and meta descriptions

• Compressed images for load speed

• Avoided bloated third-party plugins

• Styled headings with bold tags instead of relying on theme limitations

This proves your CMS is not your bottleneck—your strategy is.

Step 10: Why This Approach Works Across Industries

This wasn’t just an “education niche” fluke. The strategy here is platform-agnostic and industry-neutral.

We've used the same SEO playbook to rank:

• B2B SaaS product pages

• Legal blog content

• Ecommerce product buying guides

• Local service pages for high-ticket consulting

If your site is:

• Newly launched

• Under-indexed

• Competing with legacy brands

Then this method—intent-first content + AI-optimised formatting + conversion copy—can get you on the map fast.

The Proof: Screenshot from Google

In the image below, you can see Chemistry Tutor Online’s blog ranking:

Ranking #1 in 30 days - using a Google AI Overview Specific Strategy

• At the top of Google’s AI Overview

• As the #1 organic listing

• Just 30 days post-launch

This is the new SEO frontier—and it's wide open for smart operators.

Conclusion: What You Can Learn From This Case Study

• Start with deep intent and real search psychology

• Write content that AI and humans both understand

• Time your posts to match peak demand

• Format clearly and concisely

• Focus on conversion from day one

• Don’t rely on backlinks—rely on value and structure

Want Results Like This? Let’s Talk.

If you run a business—B2B or B2C—and want to build visibility, traffic, and revenue from SEO that actually delivers, get in touch.

We specialise in:

• SEO for new sites

• SEO for lead generation

• AI-Optimised content strategies

• Conversion-first content marketing

Let’s turn your content into enquiries.

Book a 15 mins consultation with Tiga Digital.

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Client: Chemistry Tutor Online
Industry: Education
Landing Page: https://www.chemistrytutor.online/chemistry-exam-tips-resources-mindset/motivation-to-study-a-level-chemistry
Result: Featured in Google AI Overview + #1 Organic Ranking for a high-intent query