When someone searches online for what you sell, what do they actually type into Google?
It’s not always about writing more content or running more ads — it’s about understanding what your audience wants, and making sure your website uses the same language they do.
If you're a business owner, here's something worth thinking about:
When someone searches online for what you sell, what do they actually type into Google?
And more importantly — do you show up?
This isn't just about marketing jargon or geeky SEO stuff. It's about understanding what your customers are asking for, and whether your business is visible when they go looking.
🧠 Here's what you probably didn’t know you could find out — with the right tools:
✅ How many people search for your services each month — across the UK or globally
✅ What exact search terms (keywords) they use
✅ Which websites already rank for those terms — aka, your online competition
✅ Whether those keywords are easy to rank for or incredibly competitive
✅ How your current website is performing — and where it could improve
👉 Using a tool like SEMrush or Ahrefs, you can pull this data in minutes — without needing to be an SEO expert.
Imagine discovering:
8,000 people a month search for "chemistry tutor online UK"
Only 100 people search for "best tutor for A-level chemistry exam"
Yet your website is focused on the second one.
🤔 See the problem?
It’s not always about writing more content or running more ads.
It’s about making sure your website speaks the same language your audience does.
When you start using keyword data wisely, you:
Get found by more of the right people
Stop wasting money on guesswork
Show up ahead of the competition
Attract warmer leads that are already searching for what you offer
Know what to look for, and suddenly your entire digital strategy gets sharper.
If you’ve ever felt like you’re spending time or money online and not seeing results — this might be the missing link.
How to Get Started:
Track how your existing website ranks — and spot quick wins you can fix.
Identify new keyword opportunities for SEO, blog posts, or even paid ads.
If you’re short on time, you can also set up keyword monitoring using tools like SE Ranking — and get alerts when your rankings move up (or down).
Want to know which keywords could bring you more traffic — and sales? Let’s Talk.
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