Why Your Landing Page Might Be Underperforming

If your landing page makes people think too hard, they’ll leave. It’s that simple.

Landing pages should be your most persuasive, high-converting assets — not a dumping ground for marketing copy.

Recently, I reviewed a landing page for a tech company offering IT services. The company was smart, the service solid — but the page just didn’t work.

What was wrong?

❌ Long, dense paragraphs filled with jargon
❌ No clear headline or call to action
❌ Hard to scan, hard to navigate
❌ No structure for SEO or readability

It had good ideas — they were just buried in a wall of content.

How we fixed it

✅ Rewrote the copy with clear, benefit-led headlines
✅ Added a strong, single call to action
✅ Broke up content using short paragraphs and bullet points
✅ Structured it for people and search engines

We didn’t do a full redesign. Just smarter messaging, better formatting, and a more focused structure.

Small changes. Big difference.

After the update, the page became:

• Easier to read

• Easier to trust

• Way more likely to convert

Visitors now instantly understand what the offer is, why it matters, and what they should do next.

What to do if your page isn’t converting

If your landing page makes people think too hard, they’ll leave. It’s that simple.

Use tools like Unbounce, Instapage, or Carrd to A/B test layout and CTA variations.
Use Hotjar or Microsoft Clarity to see how users behave on the page.
Use Grammarly to remove fluff, filler, and jargon that’s killing your copy.

Final Thought

Most underperforming landing pages don’t need a full redesign — they need clarity.
Sometimes, just a sharper headline and a clear CTA can double your conversions.

Need help turning your landing page into a lead magnet?

We help service businesses and digital brands:

• Improve conversion rates with strategic copy updates

• Structure pages for both humans and search engines

• Run lightweight A/B tests to optimise layout and messaging

👉 contact us if you’re ready to improve performance without a full rebuild.