SEO Reports: Too Much Jargon. Too Much Data. Not Enough Insight.
Most clients don’t care about 0.3% drops in impressions.
Ever sent (or received) an SEO report packed with:
CTR fluctuations
Keyword intent breakdowns
32 pages of graphs and “position delta” tables
And thought… “Cool. But what does this actually mean for the business?”
Here’s the truth👇
✅ Most clients don’t care about 0.3% drops in impressions.
✅ They don’t need a list of 500 keywords ranked #83.
✅ They just want to know:
Are we getting more relevant traffic?
Are the right people finding us?
Are we closer to our goals than last month?
Your SEO report should speak human — not algorithm.
How to Make SEO Reporting Actually Useful:
👉 Cut the noise. Highlight the wins, losses, and what’s next.
👉 Use real language: “More people found your contact page” beats “event count delta: +26%.”
👉 Leverage smart reporting tools:
Tools like SEMrush or SE Ranking can generate clear, customizable reports that actually tie SEO data back to business outcomes.
👉 Automate smart dashboards:
Use a reporting tool like Supermetrics to pull SEO + paid + website data into one simple, human-readable dashboard — no need for 32-page PDFs.
And if your report can’t be understood without a glossary, it’s not doing its job.
Let’s make reporting useful again.
Who’s guilty of sending (or receiving) jargon-packed SEO reports? 🙋♀️🙋♂️
If you send SEO reports, what do they look like?
If you receive them, what do you genuinely think of them?
Want help making your SEO reports client-ready? Book a quick strategy call.
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