🎤 Interview: “Digital Marketing Explained by Gen-Z”

It’s not just shouting “BUY NOW” — it’s more like: “Here’s why we’re actually useful, and not just another boring IT company.”

Somewhere between maths homework and a FIFA match I sat down with Kevin, a GenZ Teenager from the UK who’s accidentally become an unofficial marketing guru.

Between school runs and gaming sessions, he’s picked up more about Google Ads and lead gen than most "grown-up" on LinkedIn.

Here’s how he explains digital marketing — no jargon, just vibes.

Right, so imagine you’ve got this IT company that does, like, cloud stuff, cybersecurity, tech support — boring to some, but proper useful.

You’re not selling to random people, you’re selling to other businesses. Like offices, startups, accountants, maybe even IT people that don’t want their emails hacked. That’s B2B — business to business.

💻 Digital Marketing (aka: Being Seen Online)

You can’t just sit there with a website and expect someone to find you. Digital marketing’s how you wave and go, “Oi, over here!” to other businesses who need your tech help.

It’s stuff like Google Ads, LinkedIn Ads, email marketing with tools like MailerLite, and building slick websites with platforms like Webflow or Squarespace.

🔍 Google Ads

Let’s say a company types in “IT support for law firms” — if you’ve got Google Ads running, boom, your website pops up right at the top.

But here’s the clever bit: you only pay when someone clicks. So if no one’s interested, you don’t get charged. But if your ad’s boring, you probs wasted your shot.

Using smart tools like SEMrush or Ahrefs helps you find the right keywords — so you’re targeting what people actually search for.

📱 Paid Social (But for Suits)

Not TikTok dances this time. Paid social for B2B is more like running ads on LinkedIn or Facebook aimed at company decision-makers — like IT managers or business owners.

👉 Tools like LinkedIn Ads let you target people by:

• Job title

• Industry

• Even what software their company uses (a bit creepy, but brilliant)

You can plan your posts ahead using schedulers like Buffer or Publer — making sure your brand stays visible even when you're busy.

🧲 Lead Gen (Getting Businesses to Say “Oi, We’re Interested”)

This is the main goal. You want someone to fill in a form, book a call, download your whitepaper (whatever that is), or sign up for a demo.

That’s a lead — someone from another business saying “Yeah, we might want to work with you.”

👉 Platforms like Calendly make it dead easy to book meetings without all the back-and-forth emails.

You win by building smart landing pages and cheeky offers, or just solving problems no one else has bothered with.

🎯 So Yeah…

Digital marketing for IT services is basically like shouting across the internet to business people, but without annoying them.

You need to:
Be where they’re looking
Say the right thing
Make it easy for them to get in touch

It’s not just shouting “BUY NOW” — it’s more like: “Here’s why we’re actually useful, and not just another boring IT company.”

Want to turn your IT business into a lead gen machine? Let’s map it out.