Digital Marketing Insights
Marketing Insights That Drive Smarter Decisions
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Manage Your Marketing Like a Portfolio — Especially in Times of Uncertainty
Markets are volatile — and so are ad platforms. Learn why diversifying your marketing channels protects your pipeline and powers long-term growth.
Could a New EU Tax on Google and Meta Ads Be the Next Response to Trump-Era Tariffs?
The EU may impose a new digital ad tax on tech giants like Google and Meta, in response to Trump-era tariffs. Discover how this could affect ad costs and strategy.
What is Attribution in Digital Advertising — and Why Should Business Owners Care?
Attribution isn’t just another marketing buzzword — it’s how you see ROI. Get it wrong, and you're making decisions with the lights off.
🎤 Interview: “Digital Marketing Explained by Gen-Z”
Digital marketing for IT services is basically like shouting across the internet to business people, but without annoying them.