Digital Marketing Insights
Marketing Insights That Drive Smarter Decisions
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What is Attribution in Digital Advertising — and Why Should Business Owners Care?
Attribution isn’t just another marketing buzzword — it’s how you see ROI. Get it wrong, and you're making decisions with the lights off.
SEO Reports: Too Much Jargon. Too Much Data. Not Enough Insight.
Who’s guilty of sending (or receiving) jargon-packed SEO reports?
🎤 Interview: “Digital Marketing Explained by Gen-Z”
Digital marketing for IT services is basically like shouting across the internet to business people, but without annoying them.
The Rise and Fall of “Millennium” – A Buzzword That Defined an Era
In the late 90s, as the year 2000 loomed, “millennium” was everywhere. It tapped into a global fascination with the future, the new, the digital. Brands went wild.
CRO & Website Copy — Explained by Kevin, (Gen-Z) - Who's Over Your Fancy Language
“No one wants to read ‘synergistic cloud infrastructure solutions.’ Just say what you do, bruv.”
Turns out, that’s called Conversion Rate Optimisation — or CRO if you wanna sound posh.
“We tried ‘near me’ keywords… didn’t work.”
“We tried ‘near me’ keywords… didn’t work.”
I hear this a lot — and it’s true: just adding “near me” to your PPC campaigns won’t drive leads on its own.
This Easter, don’t just hunt for eggs — hunt for conversions
While the Easter Bunny’s working on chocolate delivery, we’re focused on delivering results.