Advanced Google Ads
A practitioner-level Google Ads course for experienced PPC marketers who already understand campaign setup, bidding, keywords, conversion tracking and optimisation — and want to make better decisions when accounts become larger, more automated and more commercially demanding.
14 modules · 99 lessons · Module 1 completely free · Lifetime access
Start with Google Ads for Small Businesses.
This advanced programme assumes you already understand campaign structure, keywords, match types, bidding, ads, landing pages, conversion tracking, search terms and routine optimisation. If those foundations are not yet comfortable, start with the introductory Google Ads course first.
Knowing how to use Google Ads is not the same as knowing what to do when the answer is unclear.
Basic Google Ads training teaches you how campaigns, keywords, bids, conversion tracking and optimisation work.
Advanced PPC becomes more difficult because the decisions become less obvious. Should you accept a higher CPA to unlock incremental volume? Is Smart Bidding genuinely improving performance or simply changing the mix of conversions? When should campaigns be consolidated? When should they remain separated?
How much confidence should you place in attribution? When is automation helping, and when is it hiding the reason performance changed? How do you scale an account without assuming that historic efficiency will continue indefinitely?
This course is built around those decisions.
The aim is to develop stronger judgement around account architecture, bidding, measurement, experimentation, automation, scale and commercial performance.
We are not starting from zero.
This course is designed for somebody who could already launch and manage a Google Ads account without being taught the fundamentals again.
You understand account structure
Campaigns, ad groups, keywords, match types, negatives, assets and routine optimisation should already be familiar.
You understand conversion tracking
You should already understand conversion actions, attribution concepts and why reliable measurement matters.
You understand automated bidding
You should be familiar with strategies such as Maximise Conversions, target CPA and target ROAS.
You can interpret core PPC data
CTR, CPC, conversion rate, CPA, ROAS, impression share and search-term performance should not be new concepts.
You have practical PPC exposure
Ideally you already manage campaigns, have completed the previous Tiga course or hold Google Ads certification.
You want harder decisions
The programme focuses on diagnosis, trade-offs, evidence and commercial decision-making rather than platform walkthroughs.
Built for people already working with paid search.
PPC specialists and account managers
Develop stronger commercial judgement and learn to handle more complex accounts and client decisions.
Performance marketers
Improve budget allocation, measurement, experimentation and the way paid search connects to wider business objectives.
Experienced PPC consultants
Strengthen diagnosis, strategic recommendations and advanced optimisation across different client accounts.
Graduates of the first Google Ads course
Continue beyond the foundations into senior practitioner-level PPC decisions and account management.
From competent campaign management to advanced PPC decision-making.
The programme deliberately skips beginner platform instruction and concentrates on the areas where experienced PPC practitioners have to make difficult, commercially important decisions.
Thinking Like an Advanced PPC Practitioner
Complete all seven lessons before deciding whether you want to purchase the full Advanced Google Ads course.
Module 1 establishes the analytical and commercial decision-making principles used throughout the programme.
Start Lesson 1Complete the whole first module.
Choose the level that matches your experience.
Google Ads for Small Businesses
Learn the commercial foundations, account structure, keywords, ads, landing pages, tracking, bidding, optimisation and reporting required to run Google Ads properly.
Advanced Google Ads
Assume the fundamentals and move into architecture, bidding strategy, Performance Max, marginal efficiency, attribution, experimentation, automation, advanced diagnosis and scaling.
This course will repeatedly ask you to distinguish observations from explanations, averages from marginal performance, automation from strategy and platform recommendations from commercially justified decisions.
Are you ready for Advanced Google Ads?
Tick every statement that accurately describes your current experience.
Tick the statements that accurately describe your experience.
Continue through all 14 modules and 99 lessons.
Start with Module 1 completely free. When you're ready to continue, access the complete Advanced Google Ads programme.