Practical digital marketing training built for the real world.
Learn the strategy, commercial thinking and practical skills behind modern digital marketing. Self-paced courses for business owners, marketers, freelancers and agency professionals.
Learn how the work actually gets done.
Tiga Digital Academy is designed around practical decision-making rather than theory alone. Courses focus on the commercial thinking, systems, workflows and technical skills used across real digital marketing campaigns — from paid media and SEO to AI, analytics, conversion and automation.
Google Ads for Small Businesses
Build campaigns around commercial reality rather than clicks. Learn budgeting, keywords, landing pages, tracking, bidding, optimisation, automation and growth.
AI for Marketing
Learn how to use AI for strategy, research, content, SEO, paid media, email, CRM, social media, analytics, forecasting and automation — while keeping human judgement where it matters.
Build the skills behind modern digital growth.
Explore the Academy roadmap across paid media, SEO, AI, analytics, conversion, email, websites and strategy.
Google Ads for Small Businesses
From commercial viability and budgeting through to optimisation, automation and growth.
AI for Marketing
Use AI across research, strategy, content, channels, analytics and workflow automation.
Advanced Google Ads
Advanced bidding, experimentation, automation, account architecture and profitable scaling.
Meta Ads for Business
Build Facebook and Instagram advertising campaigns around creative, audiences and commercial outcomes.
LinkedIn Ads for B2B
Target professional audiences, structure campaigns and evaluate B2B acquisition economics.
Paid Media Strategy
Decide where to advertise, how to allocate budget and how to judge channel performance.
SEO for Small Businesses
Build sustainable organic visibility with practical technical, content and authority strategies.
Local SEO
Improve local search visibility, Google Business Profile performance and location-based demand capture.
Ecommerce SEO
Optimise category, product and commercial pages to generate profitable organic ecommerce traffic.
Keyword Research & Search Intent
Understand what people search for, why they search and how to turn that demand into useful marketing activity.
Content Strategy for Growth
Plan content around commercial goals, audience demand, search visibility and conversion.
Prompting for Marketing
Build reliable prompting systems for research, planning, analysis and marketing execution.
AI Content Systems
Build repeatable AI-assisted workflows for producing, reviewing and distributing marketing content.
AI Marketing Automation
Connect AI, data and marketing tools to reduce manual work and create repeatable processes.
AI Analytics & Forecasting
Use AI to explore performance data, model scenarios and support better marketing decisions.
Email Marketing Strategy
Build email programmes that nurture demand, retain customers and generate measurable revenue.
Klaviyo for Ecommerce
Build campaigns, segments and automated flows designed to turn ecommerce data into revenue.
CRM & Lead Nurture
Turn enquiries into structured follow-up journeys with stronger lifecycle communication and measurement.
GA4 for Marketers
Understand acquisition, behaviour and conversion data without drowning in reports.
Google Tag Manager
Learn practical tagging, event tracking, debugging and measurement implementation.
Conversion Rate Optimisation
Diagnose friction, prioritise improvements and turn more existing traffic into leads and sales.
Landing Pages That Convert
Build stronger landing pages around intent, message match, persuasion and measurable action.
Building Better Squarespace Websites
Plan, structure and build commercial Squarespace sites that support marketing rather than simply look good.
Digital Marketing Strategy
Build an integrated marketing plan around channels, objectives, budgets, measurement and commercial priorities.
Marketing Reporting & Decision-Making
Turn campaign data into clear reporting, commercial insight and better marketing decisions.
Training designed around decisions, not just buttons.
The Academy focuses on the judgement behind successful marketing: what to prioritise, what to measure, when to act, when not to act and how to connect marketing activity back to commercial outcomes.
Start with Google Ads.
The complete first module of Google Ads for Small Businesses is available free, so you can experience the Academy before deciding whether to continue.