Google Ads for Small Businesses
A practical course to help you decide whether Google Ads is right for your business, set realistic budgets, build campaigns correctly and turn paid search into a profitable source of customers.
14 modules · 99 lessons · Module 1 completely free · Lifetime access
Google Ads can be incredibly effective. It can also waste money very quickly.
Google Ads gives small businesses access to something extremely valuable: the ability to appear in front of potential customers at the exact moment they are actively searching for a product or service.
That makes paid search fundamentally different from many other forms of advertising. You are not necessarily trying to interrupt somebody and create interest from nothing. In many cases, the demand already exists.
But access to that demand comes at a price. Every click costs money, competition can be intense and a badly structured campaign can spend a significant budget without generating enough profitable business in return.
This course is not designed to convince you that every small business should use Google Ads. It teaches you how to decide whether Google Ads makes commercial sense and, where it does, how to approach it properly.
Throughout the course you will focus on the numbers that matter: conversion rates, acquisition costs, revenue, margins and return on advertising spend.
Clicks, impressions and traffic matter only when they contribute to commercially useful outcomes such as leads, sales, bookings and profitable customers.
Follow the modules in order.
The course has been designed as a progression. Later modules assume you understand the commercial and measurement foundations covered earlier.
Start with Module 1
Assess demand, economics, website readiness, lead handling and whether Google Ads is commercially suitable for the business.
Build the system
Work through budget, account structure, keywords, ads, landing pages, tracking and bidding before focusing heavily on optimisation.
Optimise and grow
Use the later modules to diagnose performance, improve decision-making, apply automation and build your 90-day Google Ads plan.
The complete 14-module journey.
The programme moves from deciding whether Google Ads is right for your business through to advanced optimisation, automation, troubleshooting and growth.
Is Google Ads Right for Your Business?
You can complete all seven lessons before deciding whether you want to purchase the rest of the course.
By the end of the module you should have a much clearer understanding of whether Google Ads is commercially suitable for your business.
Start Lesson 1Complete the whole first module.
Clicks and impressions matter only when they contribute to a commercially useful outcome such as a lead, sale, booking or profitable customer.
How ready are you for Google Ads?
Tick every question you can confidently answer today.
Tick the questions you can confidently answer.
Continue through all 14 modules and 99 lessons.
Start with Module 1 completely free. When you're ready to continue, unlock Modules 2–14 with lifetime access to the complete course.