Web design
redesign & optimisation

Web Design

Websites designed to rank, convert and grow.

Tiga Digital designs new Squarespace websites and improves existing websites across WordPress, Shopify, Squarespace, Wix and Showit — combining design, SEO, content, UX and conversion thinking in one commercially focused service.

Talk to Us About Your Website View Web Design Options
A website should do more than look good.

It should make your business easy to understand, easy to find and easy to buy from. Our web work is shaped by the same SEO, analytics and conversion principles we use across digital marketing campaigns.

Clearer UX Make it easier for visitors to find what they need.
SEO Ready Structure pages around search visibility from the outset.
Conversion Focused Improve calls to action, journeys and commercial outcomes.
Easy to Manage Build systems that work for the business after launch.

More Than Web Design

Design decisions should support the way your business grows.

A visually attractive website is only part of the job. Navigation, content hierarchy, search visibility, calls to action, landing pages, forms and tracking all influence whether a website actually performs.

Tiga Digital approaches web design from a marketing perspective. We consider how people find the site, how they move through it and what needs to happen before they become a lead or customer.

That means we can create new websites from the ground up, improve existing websites that are underperforming or focus on specific pages where SEO, UX or conversion improvements can have the greatest impact.

What We Do

Web design, redesign and optimisation built around commercial outcomes.

01

New Website Builds

Complete new websites built in Squarespace with structure, design, content, mobile usability, SEO foundations and conversion journeys considered from the start.

02

Website Redesigns

Refresh existing websites and pages without automatically replacing the underlying CMS. Improve design, hierarchy, usability and the way your offer is communicated.

03

Website Rescue

Fix sites that have become difficult to use, visually inconsistent, poorly structured or difficult to maintain without necessarily starting again.

04

SEO & Content Optimisation

Improve page structure, headings, copy, internal linking, navigation and on-page SEO so both users and search engines can better understand your website.

05

Conversion Optimisation

Review calls to action, forms, booking journeys, landing pages and key user paths to reduce friction and help more visitors take the next step.

06

Landing Pages

Create or improve focused landing pages for Google Ads, Meta campaigns, lead generation, product launches and other high-value customer journeys.

Platform Approach

Squarespace for new builds. Platform-flexible optimisation for existing sites.

We do not believe an existing business should be forced onto a new platform simply because its website needs improvement.

New Websites

Squarespace Builds

For new websites, we specialise in Squarespace. It provides a strong combination of design flexibility, ease of management, integrated commerce and marketing functionality, while allowing us to build around SEO, analytics and conversion from the outset.

Specialist Platform

Existing Websites

Redesign & Optimisation

For existing websites, we work within the platform that already supports the business where practical. We can improve navigation, content, UX, page design, SEO and conversion performance across a range of leading CMS platforms.

Supported Platforms

Website Rescue

You may not need a new website. You may simply need a better version of the one you already have.

Many websites already contain the right underlying platform and content but have accumulated poor navigation, unclear messaging, weak calls to action or inconsistent design over time.

  • Navigation and information architecture
  • Homepage and key service page redesign
  • Conversion-focused calls to action
  • Content hierarchy and page structure
  • SEO copy and on-page optimisation
  • Forms, booking journeys and enquiry flows
  • Internal linking and user journeys
  • Mobile usability improvements
Improve what already works.

A targeted website rescue can often deliver more value than a complete rebuild — particularly when the underlying CMS is already suitable for the business.

We identify the areas creating friction and focus effort where it is most likely to improve visibility, user experience and conversion.

Our Process

From website audit to launch and optimisation.

01

Discover

Understand your business, audience, existing website and commercial goals.

02

Structure

Plan navigation, page hierarchy, user journeys and the content each page needs.

03

Design

Create a clear visual system built around your brand and customer experience.

04

Build

Develop pages, forms, integrations, SEO foundations and tracking.

05

Improve

Review performance after launch and identify opportunities for further growth.

Built With Marketing In Mind

Web design should not sit separately from SEO, advertising and analytics.

SEO

Page structure, navigation, content and internal linking designed with organic visibility in mind.

PPC

Landing pages and conversion journeys aligned with the traffic your paid campaigns are generating.

Analytics

Measurement considered from the outset so enquiries, purchases and important actions can be tracked.

CRO

Calls to action, forms and user journeys designed around reducing friction and increasing conversion.

Client Success

Website work connected to real marketing outcomes.

Our website work often sits alongside SEO, paid media, analytics and conversion activity, allowing design decisions to support the wider customer journey.

Squarespace / Education

Chemistry Tutor Online

Website development and ongoing optimisation including course and group-class pages, booking journeys, ecommerce functionality, landing pages, content, analytics and digital marketing support.

View Case Study → Website Optimisation / Bridal Retail

Luxury Bridal Retail

Website optimisation spanning navigation, booking journeys, calls to action, content, redirects, analytics and SEO following a major website relaunch.

View Case Study → Ecommerce / Digital Growth

Specialist Cycling Ecommerce

Integrated ecommerce growth combining website performance, SEO, Google Ads, Shopping and paid social, contributing to a 440% increase in online revenue.

View Case Study →

Web Design Options

Choose the level of website support your business actually needs.

Every project is scoped individually, but these starting points give a useful indication of the level of investment involved.

Existing Website

Website Rescue

From £750

For businesses that already have a website but need focused design, UX, SEO or conversion improvements.

  • Website review and recommendations
  • Navigation and structure improvements
  • Priority page redesign
  • CTA and conversion improvements
  • SEO and content optimisation
  • Mobile usability review
  • WordPress, Shopify, Squarespace, Wix or Showit
Discuss a Website Rescue
New Website

Squarespace Build

From £1,500

A complete new website for small and growing businesses that need a professional, manageable platform built around marketing performance.

  • Site structure and navigation planning
  • Custom page design
  • Mobile optimisation
  • SEO foundations
  • Conversion-focused page structure
  • Forms and enquiry journeys
  • Analytics setup
  • Squarespace training and handover
Discuss a New Website
Growth Website

Squarespace Growth Build

From £2,500

For businesses needing a larger or more commercially sophisticated website with deeper marketing, ecommerce or integration requirements.

  • Everything in Squarespace Build
  • Expanded page architecture
  • Advanced landing pages
  • Commerce or booking functionality
  • Courses or gated content where required
  • Advanced analytics and tracking
  • SEO content planning
  • Third-party integrations
Discuss a Growth Build

Clear scope. Practical recommendations.

We focus on the work that will genuinely improve the website rather than pushing every client towards a complete rebuild.

New builds on Squarespace Our preferred platform for complete new website projects.
Optimise existing platforms WordPress, Shopify, Squarespace, Wix and Showit can all be improved without unnecessary migration.
Marketing support available SEO, PPC, analytics and ongoing optimisation can continue after launch.

Build A Better Website

Need a new website — or simply a better version of the one you already have?

Tell us where your website is now, what is not working and what you want it to achieve. We can help determine whether the right answer is a new build, a redesign or targeted optimisation.

Talk to Tiga Digital

FAQs

  • Yes. In many cases, a full rebuild is unnecessary. We can improve navigation, page structure, content, calls to action, mobile usability, SEO and conversion performance within your existing CMS.

  • A Website Rescue is a focused improvement project for an existing site that is outdated, confusing, poorly structured or underperforming. We prioritise the highest-impact changes rather than automatically recommending a complete rebuild.

  • Yes. We can help improve page messaging, headings, calls to action, service copy and SEO-focused content as part of the project.

  • New builds include core SEO foundations such as site structure, page hierarchy, headings, internal linking and basic on-page optimisation. Ongoing SEO strategy and content growth can be provided separately through our SEO management service.

  • Yes. We can create or improve dedicated landing pages designed around specific campaigns, audiences and conversion goals.

  • Yes. We can improve existing Shopify and Squarespace Commerce websites, including product journeys, navigation, landing pages, content and conversion performance. More complex ecommerce development can be scoped separately.

  • es. Website support, rescue work, page redesigns and ongoing improvements can be delivered on a monthly basis where that suits the business better than a one-off project.

  • Yes. Larger Squarespace builds can be delivered in agreed phases and paid for across the project rather than requiring the full cost upfront. The exact payment structure depends on the scope and timetable.

  • A smaller Squarespace website can often be completed within a few weeks, while larger projects can take longer depending on the number of pages, content requirements, integrations and how quickly feedback and assets are supplied.

  • Yes. One reason we specialise in Squarespace for new builds is that clients can manage routine content updates without needing a developer for every small change. We can also provide handover and training.

  • No. Tiga Digital provides web design, redesign and optimisation within established CMS platforms such as Squarespace, WordPress, Shopify, Wix and Showit. We focus on layout, UX, content, SEO, conversion, navigation and CMS configuration. We do not provide bespoke web development, custom web applications, backend development or custom plugin/theme engineering.

Project Scope & Ongoing Support

Flexible website support — from one-off projects to ongoing monthly improvements.

Some businesses need a complete new website. Others need targeted improvements over time. We can work on either basis, depending on the condition of your existing site, your priorities and your budget.

What can be included in a website project?

Scope varies by project, but our work can cover the areas below as part of a new build, redesign or website rescue.

Discovery and website review
Navigation and site structure
Page design and redesign
Content hierarchy and messaging
SEO foundations
Conversion-focused calls to action
Landing pages
Forms and enquiry journeys
Mobile optimisation
Internal linking
Analytics and tracking
Launch checks and handover

Pay Monthly Website Support

Improve your website without funding everything upfront.

Website improvement does not always need to happen as one large project. For businesses that prefer a more gradual approach, we can work through priorities month by month.

This can include website rescue work, page redesigns, content improvements, SEO changes, landing pages, conversion optimisation and ongoing development.

It can also provide a practical route to a larger rebuild where the work is delivered in agreed stages rather than as one large upfront project.

Existing Website

Monthly Website Rescue

Work through the highest-impact problems on an existing website over an agreed period.

  • Priority page redesigns
  • Navigation improvements
  • SEO and content optimisation
  • CTA and conversion improvements
  • Mobile UX improvements
  • Forms and customer journeys
Ongoing

Website Support

Ideal for businesses that regularly need website changes without employing an internal web resource.

  • New page creation
  • Page edits and redesigns
  • Landing pages
  • Content updates
  • SEO improvements
  • Conversion and UX recommendations
Phased Build

Pay Monthly Website Build

Spread a larger Squarespace website project across agreed development phases rather than paying the full project cost upfront.

  • Structure and planning
  • Design delivered in phases
  • Page development
  • SEO foundations
  • Analytics and integrations
  • Final launch and handover
Monthly website work is scoped around an agreed level of support.

The exact monthly cost depends on the amount and complexity of work required. Larger integrations, complex ecommerce functionality, bespoke development or extensive migrations may require a separate project scope.

Not sure whether you need a rebuild, rescue or monthly support?

Tell us what is not working and we can recommend the most sensible route rather than defaulting to a complete rebuild.

Discuss Your Website