Klaviyo Email & SMS Marketing Lead Nurture Automation

Email & SMS Automation

Turn more leads into customers automatically.

Tiga Digital connects your lead sources, website and email platform into automated nurture journeys designed to follow up prospects, build trust and move more people towards conversion.

Talk to Us About Automation View Automation Options
Every new lead should receive the right follow-up.

We build automated email and SMS systems that capture leads from sources such as Meta Lead Ads and your website, then move them through structured nurture sequences without relying on manual follow-up.

Automatic Capture Move new leads into the right list and journey automatically.
Multi-Step Nurture Use email and SMS to follow up over time.
Better Segmentation Send more relevant messages based on source, interest and behaviour.
More Conversion Turn more of the leads you already generate into customers.

Why Automation Matters

Generating the lead is only the beginning.

A new enquiry does not always convert immediately. Prospects may need more information, reassurance, reminders or several interactions before they are ready to buy.

Marketing automation makes that follow-up consistent. New leads can be captured automatically, segmented according to where they came from or what they are interested in, and placed into the right sequence without someone manually sending every message.

Tiga Digital focuses on the system behind the communication: integration, segmentation, automation logic, email and SMS flows, forms, tracking and the technical setup required to make the process work reliably.

What We Do

Build the infrastructure that turns leads into structured customer journeys.

01

Platform Setup

Configure Klaviyo or Squarespace Email Campaigns, sender details, lists, audiences and the core structure required for automation.

02

Lead Source Integration

Connect sources such as Meta Lead Ads, website forms and signup forms so new prospects enter the correct system automatically.

03

Email & SMS Flows

Build multi-step nurture sequences using email and SMS to educate, remind and move leads towards the next commercial action.

04

Forms & Lead Capture

Create and integrate Klaviyo forms, embedded forms and popups into your website and connect them to the right lists and flows.

05

Segmentation & Logic

Organise audiences around source, service interest, customer type, behaviour or other relevant signals so follow-up is more useful.

06

Testing & Optimisation

Test forms, triggers, emails, SMS, links and journeys end-to-end, then refine the system as performance data becomes available.

Lead Nurture Journey

Connect acquisition directly to follow-up.

The exact journey varies by business, but the principle is simple: capture the lead, understand where they came from, place them into the right nurture sequence and guide them towards conversion.

Step 01

Lead Generated

Meta Lead Ad, website form, landing page, ecommerce signup or another source.

Step 02

Lead Captured

Contact data is automatically passed into the relevant platform, list or segment.

Step 03

Journey Triggered

The lead enters an email, SMS or combined nurture sequence based on the trigger.

Step 04

Lead Nurtured

Messages educate, remind, answer objections and encourage the next action.

Step 05

Conversion

Booking, purchase, consultation, subscription or another defined commercial outcome.

Platform Approach

Klaviyo first. Squarespace supported where it makes sense.

We deliberately focus on a small number of platforms so we can build clearer, more reliable automation systems rather than trying to support every email tool on the market.

Primary Platform

Klaviyo

Klaviyo is our preferred platform for businesses that need more advanced automation, segmentation, lead nurture, ecommerce flows, email and SMS journeys or multiple lead sources.

  • Lead nurture sequences
  • Meta Lead Ads integration
  • Email and SMS automation
  • Klaviyo website forms
  • Segmentation and branching logic
  • Ecommerce lifecycle flows
  • Source and behaviour-based journeys
  • Ongoing optimisation
Squarespace Websites

Squarespace Email Campaigns

For businesses already operating within Squarespace, Squarespace Email Campaigns can provide a simpler integrated option where more advanced Klaviyo functionality is not required.

  • Email platform setup
  • Subscriber capture
  • Branded email templates
  • Basic automated follow-up
  • List organisation
  • Squarespace form integration
  • Welcome sequences
  • Handover and training

Technical Setup

The automation is only useful if the infrastructure is configured properly.

We can handle the technical setup required to support reliable sending, lead capture and tracking as part of the wider automation project.

  • Sending domain configuration
  • Sender email setup
  • SPF configuration
  • DKIM authentication
  • DMARC setup
  • DNS record configuration
  • Reply-to configuration
  • Tracking setup where supported
  • Website form integration
  • End-to-end testing
From DNS to nurture flow.

The goal is not simply to create a few emails. We can set up the complete chain from authenticated sending infrastructure and website capture through to segmentation, automation and conversion-focused follow-up.

Automation Use Cases

Different journeys for different customer behaviours.

Lead Generation

Automatically follow up enquiries from Meta Lead Ads, website forms and landing pages with structured email and SMS nurture.

Welcome Journeys

Introduce new subscribers to your business, services or products through a structured sequence rather than a single welcome message.

Ecommerce Lifecycle

Build abandoned cart, browse abandonment, post-purchase, repeat purchase and win-back automations where the platform supports them.

Re-Engagement

Reconnect with leads or customers who have stopped engaging and give them a reason to return.

Our Process

From lead source to automated conversion journey.

01

Map

Understand your lead sources, audiences, existing follow-up and conversion goals.

02

Configure

Set up the platform, domain authentication, lists, segments and core integrations.

03

Build

Create forms, templates, email/SMS sequences and automation logic.

04

Test

Validate triggers, routing, links, messages and end-to-end lead journeys.

05

Improve

Review engagement and conversion performance and refine the system over time.

Automation Packages

Choose the level of automation your business actually needs.

Every implementation is scoped around your lead sources, audiences, platform and the complexity of the customer journey.

Foundation

Automation Starter

From £450

For businesses that need a reliable first automation journey and correctly configured email infrastructure.

  • Klaviyo or Squarespace setup
  • Sending domain authentication
  • SPF, DKIM and DMARC setup
  • One lead source integration
  • One list / audience structure
  • One branded email template
  • One 3–5 step automated flow
  • Testing and handover
Discuss Starter Automation
Multi-Step Nurture

Automation Growth

From £850

For businesses that need multiple lead sources, segmentation and more sophisticated nurture journeys.

  • Everything in Automation Starter
  • Klaviyo recommended
  • Meta Lead Ads integration
  • Website / Klaviyo form integration
  • Multiple lead sources
  • Audience segmentation
  • 2–3 automated flows
  • Email and SMS journey setup
  • Source tagging and routing
  • Conversion-focused reporting setup
Discuss Growth Automation
Advanced System

Full Nurture System

From £1,500

For businesses that need a more complete lifecycle or lead nurture system across multiple audiences and journeys.

  • Full journey mapping
  • Advanced Klaviyo setup
  • Multiple audiences and segments
  • Branching logic
  • Multiple email and SMS flows
  • Lead generation integrations
  • Ecommerce lifecycle automation where relevant
  • Forms and lead capture
  • Advanced testing and documentation
  • Post-launch optimisation support
Discuss Full Automation

Automation first. Campaign production optional.

Our core service focuses on building and improving the automated system rather than acting as a high-volume newsletter production team.

Klaviyo specialist Our primary platform for advanced lead nurture, ecommerce and email/SMS automation.
Squarespace supported Recommended where a simpler integrated solution is appropriate for an existing Squarespace website.
Ongoing optimisation available Monthly support can be added for testing, flow improvements, new automation and reporting.

Automate Your Follow-Up

Already generating leads? Make sure they receive the follow-up they need to convert.

Tell us where your leads currently come from, how you follow them up and where the process is breaking down. We can help connect the systems and build a more structured nurture journey.

Talk to Tiga Digital

FAQs

  • Yes. We can connect Meta Lead Ads to Klaviyo so new leads are captured automatically, added to the correct list or segment and entered into the relevant nurture journey without manual data entry.

  • Klaviyo is our primary platform for advanced email and SMS automation, lead nurture, segmentation and ecommerce lifecycle journeys. For Squarespace websites, we also support Squarespace Email Campaigns where a simpler integrated solution is more appropriate.

  • Yes. We can create and integrate Klaviyo signup forms, embedded forms and popups into your website, connect them to the right lists or segments and trigger the appropriate email or SMS flow.

  • Yes. We can configure the technical setup required for authenticated sending, including sender details, domain connection, SPF, DKIM, DMARC and relevant DNS records.

  • Yes. We can plan and write the messaging required for automated nurture journeys, including welcome sequences, lead follow-up, reminders, re-engagement and ecommerce lifecycle flows.

  • Yes. Klaviyo allows us to segment and route contacts based on factors such as lead source, service interest, customer type and behaviour, so different audiences can receive more relevant follow-up.

  • Yes. Where appropriate, we can build ecommerce flows such as welcome sequences, abandoned cart, browse abandonment, post-purchase, repeat-purchase and win-back automation.

  • Yes. Existing contact lists can be migrated and organised where appropriate. We will review the available data, consent status and list structure before importing contacts into the new setup.

  • Both. Tiga Digital can build and hand over a complete automation system as a one-off project, or provide ongoing monthly support for testing, new flows, segmentation, reporting and continued optimisation.

  • No. Once the system is configured, tested and handed over, you can manage it internally if you prefer. Ongoing support is optional.

  • Our core service focuses on email and SMS setup, automation, lead nurture and ongoing optimisation rather than high-volume newsletter production. Individual campaigns can be discussed where they support the wider automation strategy.

  • Yes. We can audit an existing account, review flows, forms, segmentation, tracking and lead routing, then improve or rebuild the areas that are underperforming.

  • Where the available platforms and integrations support it, we can configure conversion tracking and reporting around the actions that matter to your business, such as enquiries, bookings, purchases or subscriptions.

  • Our core service is focused on Klaviyo and Squarespace Email Campaigns. Keeping the platform range deliberately focused allows us to provide a more consistent setup and support service.