AI for Marketing
Learn how to use AI for marketing strategy, research, content, SEO, paid media, email, social, analytics and automation — without relying on hype, guesswork or endless prompting.
14 modules · 99 lessons · Module 1 completely free · Self-paced · Lifetime access
AI can transform marketing. It can also produce a lot of confident-looking rubbish.
AI has moved rapidly from an experimental technology into an everyday marketing tool. It can help research markets, analyse customers, create content, support campaigns, interpret data and automate repetitive work.
But simply having access to AI does not automatically improve marketing. Poor prompts, weak data, unverified assumptions and badly designed workflows can create more output without creating more value.
This course teaches you how to use AI as part of a structured marketing process. You will learn where AI creates genuine value, how to work with it effectively and where human judgement should remain firmly in control.
The focus is not one particular tool. The course is built around capabilities, workflows and marketing decisions that can be applied across ChatGPT and other current and future AI platforms.
By the end, you should have a practical system for using AI across research, strategy, content, SEO, paid media, email, social, analytics and automation.
Good AI use combines technology with evidence, commercial thinking and human judgement.
Build your AI capability in stages.
The modules are designed as a progression. Start by understanding how AI works, then build better prompting and research skills before applying AI across strategy, channels, analytics and automation.
Understand the foundations
Learn what modern AI actually does, why models make mistakes, where AI adds value and where human judgement still matters.
Build repeatable workflows
Develop better prompts, research processes and structured workflows rather than relying on isolated one-off AI interactions.
Apply AI across marketing
Use the later modules to apply AI to strategy, content, SEO, paid media, email, social, analytics, forecasting and automation.
The complete 14-module journey.
The programme moves from understanding AI and building strong prompting skills through to research, strategy, channel execution, analytics, automation, governance and your own 90-day AI marketing plan.
Understanding AI for Marketing
Complete all seven lessons before deciding whether you want to purchase the rest of the course.
By the end of Module 1, you should understand what modern AI actually does, where it creates value for marketers and where human judgement still needs to stay in control.
Start Lesson 1Complete the whole first module.
Use AI across the entire marketing workflow.
This is much broader than a prompting course. You will learn how AI can support research, planning, execution, optimisation and decision-making.
Understand markets faster
Use AI to structure market research, competitor analysis, Voice of Customer research and emerging demand analysis.
Improve decision-making
Compare options, challenge assumptions, explore scenarios and use AI as a structured decision-support tool.
Create with more purpose
Plan, draft, edit and repurpose content while retaining human control over strategy, accuracy and quality.
Apply AI across marketing
Use AI within SEO, paid media, email, CRM and social media rather than treating AI as a separate marketing channel.
Make better use of data
Support analysis, forecasting, scenario planning and performance interpretation with more structured AI workflows.
Build repeatable systems
Identify sensible automation opportunities and build workflows that retain human checkpoints where they matter.
The strongest results come from combining AI's speed and processing capability with human judgement, commercial understanding, creativity and responsibility.
How ready are you to use AI properly in marketing?
Tick every statement you can confidently say is true today.
Tick the statements you can confidently say are true.
Built for people responsible for real marketing.
You do not need to be an AI specialist or developer. The course is designed for people who need to use AI productively in day-to-day commercial marketing.
Use AI more effectively across your marketing without needing to become a technical AI specialist.
Improve research, planning, execution, analysis and team productivity.
Build faster, more repeatable workflows while retaining the judgement clients pay you for.
Apply AI to client research, strategy, content, paid media, reporting and internal workflows.
Continue through all 14 modules and 99 lessons.
Start with Module 1 completely free. When you're ready to continue, unlock Modules 2–14 and build a complete practical system for using AI across modern marketing.