AI Search Optimisation: GEO, AEO & LLM Visibility
Learn how to improve visibility across ChatGPT, Google AI search, Perplexity, Gemini and other generative platforms. Build the content, authority and technical foundations needed to compete as search moves beyond traditional rankings.
10 modules · 100 lessons · Module 1 completely free · Self-paced · Lifetime access
Search is changing from finding pages to generating answers.
For years, organic visibility was largely about earning rankings in traditional search results. That remains important, but the search landscape is becoming much broader.
People can now ask ChatGPT, Google AI search, Perplexity, Gemini, Copilot and other AI systems to explain problems, compare options, recommend products and help make purchasing decisions.
That creates a new challenge for marketers. Your website does not only need to rank. Your brand and information need to be discoverable, understandable, trustworthy and useful enough to become part of an AI-generated answer.
This course teaches the practical foundations of Generative Engine Optimisation, Answer Engine Optimisation and wider LLM visibility — without treating AI search as a collection of gimmicks.
You will explore how AI systems retrieve information, how entities and authority work, how to create answer-friendly content, how off-site signals matter and how to measure whether AI visibility is actually contributing commercial value.
Strong GEO and AEO combine technical accessibility, useful content, clear entities, evidence, authority and commercial judgement.
Build your AI search capability in stages.
Start by understanding the changing search landscape, then move into retrieval, entities, content, authority and technical optimisation before building your own measurement and growth strategy.
Understand the landscape
Learn how SEO, AEO and GEO differ, how AI search changes discovery and why conversational interfaces alter the customer journey.
Build stronger visibility signals
Develop better content, stronger entities, clearer technical foundations and more credible authority across your digital presence.
Measure and grow
Track AI visibility, identify commercially valuable opportunities and turn your findings into a structured 90-day and 12-month roadmap.
The complete 10-module journey.
The programme moves from understanding the new search environment through retrieval, entities, intent, content, authority and technical optimisation before finishing with platform-specific strategy, measurement and growth.
The New Search Landscape
Complete all 10 lessons before deciding whether you want to purchase the rest of the course.
By the end of Module 1, you should understand what AI search optimisation means, how GEO and AEO relate to SEO and how major AI-assisted search interfaces are changing online discovery.
Start Lesson 1Complete the whole first module.
Build visibility across the new search landscape.
This is much broader than optimising a few pages for ChatGPT. You will develop the content, technical, authority and measurement foundations needed for a durable AI-search strategy.
Understand AI search
See how generative search, answer engines and conversational discovery differ from conventional organic search.
Understand how information is found
Explore retrieval, crawling, source selection, entities and the signals that can influence which information gets surfaced.
Create answer-friendly information
Structure explanations, comparisons, evidence and useful information so important answers are easier to identify.
Strengthen trust signals
Develop stronger brand entities, expert signals, digital PR, citations and third-party authority.
Improve accessibility
Understand crawlability, indexation, structured data, internal linking and the technical foundations behind AI visibility.
Build a measurable strategy
Track AI referrals, citations and brand visibility before turning your findings into 90-day and 12-month growth plans.
Strong AI-search visibility is built through useful information, clear entities, credible expertise, technical accessibility and third-party corroboration.
How ready is your business for AI search?
Tick every statement you can confidently say is true today.
Tick the statements you can confidently say are true.
Built for people responsible for digital visibility.
You do not need to be an AI engineer. The course is designed for people who need to understand how AI-assisted search affects real marketing, discovery and customer acquisition.
Understand how AI search may affect future customer acquisition and where your business should focus its efforts.
Extend traditional organic-search skills into GEO, AEO, entities, retrieval and AI-assisted discovery.
Build AI-search visibility into content, brand, digital PR and wider acquisition strategy.
Develop practical GEO and AEO capability for audits, strategy and client recommendations.
Continue through all 10 modules and 100 lessons.
Start with Module 1 completely free. When you're ready to continue, unlock the full course and build a complete practical system for improving visibility across AI-assisted search.