Google Ads Keyword Research Workshop
Turn real customer searches into a practical Google Ads keyword plan. Understand search intent, uncover commercially valuable keywords, reduce wasted spend and decide which searches deserve priority.
Included with Tiga Digital Academy Free Access — Collection 1.
- 8 practical lessons
- Approx. 45–60 minutes
- Self-paced online learning
- First 4 lessons completely public
- Final 4 lessons included with Free Access
Find the searches that could actually matter to your business.
Keyword research is one of the foundations of Google Ads, but the objective is not to collect thousands of loosely related phrases.
A useful keyword plan identifies how real customers search, what they are trying to achieve and which searches are commercially valuable enough to justify advertising spend.
This workshop takes you from the fundamentals of search intent through keyword discovery, filtering, grouping and prioritisation before helping you build a practical first keyword plan.
Eight lessons. One practical outcome.
The first four lessons are publicly available, giving you a complete introduction to search intent and keyword discovery. Join Free Access — Collection 1 to continue through filtering, prioritisation and the final keyword plan.
Built for people who want to understand Google Ads before spending money.
Small business owners
Understand what people actually search for and which keyword opportunities might deserve your advertising budget.
Marketing professionals
Develop a structured approach to keyword research that connects search behaviour with genuine commercial intent.
New PPC practitioners
Build the judgement required to distinguish valuable customer searches from keywords that simply look relevant.
Finish with something you can actually use.
The workshop is designed around a simple progression rather than passive reading. Each stage contributes to the keyword plan you build in the final lesson.
Start half the workshop without signing up.
The first four lessons are publicly available, so you can work through search intent, seed keywords, commercial intent and keyword expansion without joining anything first.
When you reach Lesson 5, the remaining four lessons are included in Tiga Digital Academy Free Access — Collection 1.
If you already have an Academy account, simply join the free collection. If you are new to the Academy, Squarespace will guide you through creating your account when you enrol.
One free enrolment gives you access to every course currently included in Collection 1.
- Unlock Lessons 5–8
- Complete the full keyword research workshop
- Access additional courses in Collection 1
- Self-paced online learning
- No course fee
Everything you need to know before starting.
Is the workshop really free?
Yes. There is no course fee. The complete workshop is included in Tiga Digital Academy Free Access — Collection 1.
Can I start without creating an account?
Yes. The first four lessons are completely public. You only need to join the free collection when you want to continue to Lesson 5 and complete the workshop.
How long does the workshop take?
Allow approximately 45–60 minutes for the teaching, plus extra time if you complete the exercises using your own business or campaign.
Do I need a Google Ads account?
No. The workshop focuses on keyword research and campaign planning, so you can complete it before launching any advertising.
Is this the full Google Ads course?
No. This workshop is intentionally focused on keyword research. Campaign structure, bidding, ads, conversion tracking, landing pages and optimisation are covered in greater depth elsewhere in the Academy.
What will I have when I finish?
You should finish with a structured first keyword plan containing commercially relevant search themes, priority opportunities and an initial negative keyword list.
Build a better Google Ads keyword plan before you spend a penny on clicks.
Start with four completely public lessons, then join Free Access — Collection 1 to finish the workshop and build your practical keyword plan.
Start Lesson 1 Free →