Question 1 of 10

Which statement best describes AI in modern marketing?

AI is mainly another name for ChatGPT AI includes multiple capabilities such as generation, prediction, analysis, recommendation and automation AI is useful only for content creation

Question 2 of 10

Which system is most directly suited to forecasting future demand from historical data?

A predictive or forecasting model An image-generation model A text-to-speech system

Question 3 of 10

Why can a generative AI answer sound highly convincing while still being wrong?

Because polished language and factual accuracy are not the same thing Because AI always hides its sources deliberately Because longer answers are normally less accurate

Question 4 of 10

What does grounding an AI response mean?

Making the output shorter and more direct Connecting the task to relevant, trusted information or source material Using only free AI software

Question 5 of 10

Which task is generally the strongest candidate for AI assistance?

A repeatable weekly analysis task that consumes hours and has clear quality checks A task performed once every five years with almost no time cost A high-risk decision with no way to review the output

Question 6 of 10

AI recommends doubling a major advertising budget. What is the best response?

Allow the AI to make the change immediately Ignore the recommendation because AI should never analyse marketing data Review the evidence, economics, business capacity and strategic context before a human approves the decision

Question 7 of 10

What is automation bias?

Giving too much weight to a recommendation because it came from an automated system Using automation only for repetitive tasks A technical fault that slows down AI workflows

Question 8 of 10

What should come first when evaluating a new AI marketing tool?

Whether it has more features than competing products The real business problem or workflow you want to improve Whether the company calls its product an AI agent

Question 9 of 10

When is greater AI autonomy most appropriate?

When a task is low-risk, repeatable, clearly defined and measurable Whenever the AI can technically perform the task Only when there is no human available

Question 10 of 10

Which is the best overall principle for adopting AI in marketing?

Automate as much marketing as technically possible Use whichever AI platform is currently most popular Use AI where it improves speed, quality, scale or decision-making while keeping appropriate human judgement and control